"The question of how creativity happens has been a longstanding concern for all of us at In-House. After all, it’s at the core of what we do: we make stuff. That term ‘creative’ begins to become a part of our individual identities. But it is also our job. That creative space enters our daily lives whenever we set a deadline, promise a piece, or work on a project. Every time we sit down to work on something, we’re looking into the void because, well… there’s no guarantees. You either come up with a brilliant, beautiful, witty, elegant solution, or you don’t.
There’s no real recipe. Input goes in, and eventually, most of the time, there’s output. But what happens in between? What are the connections that get made from problem to solution?"
Series 01: Creativity Lives in Unexpected Places
This poster is part of the inaugural "Creative Space" series of posters made by In-House partners and friends